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Laboratory (BOS)
Guido Vingiani

Seat Fac. Economia - Sede di Ancona
A.A. A.A. 2015-2016
Credits 3
Hours 2
Period 2^ semestre
Language ENG

Prerequisites

• Basic knowledge of marketing principles and operation management main areas:  product design and development, sourcing , manufacturing and logistics.
• Profit and loss structure

 

Development of the course

The lessons start from some concepts of “Teory” and quickly go to examples of implementation in real “business cases” including what has been done in Clementoni over the past years.

Learning outcomes

1. Knowledge and Understanding
To deepen main issues relevant to innovation,and international expansion, and to understand the relevant impact on organization and operations

2. Applying knowledge and  understanding
Ability to conceive , design and implement solutions in different Industry or situation; ability to understand and solve interfunctional problems

3. Judgement, focus  and  communication skills
Ability to handle complexity

 

Program

Contents
• Clementoni business case : how to grow  in a  mature market
• thematic close examination
o innovation
o licensing
• from domestic sales to international markets
o International markets analysis
o geographical focus vs diversification
o competitive advantage: how to get and keep it
o competitive strategies in international markets
o choice of distribution channels: commercial policies and contracts, private labels
• operations and strategy
o strategy and relevant targets for operations and logistics
o Logistics and Innovation
o Service level vs cost
o Logistics in Clementoni

Development of the examination

Oral Exam.

1. Assessment criteria.
1) Knowledge and understanding of main concepts
2) Abilty to apply and to use of main concepts in “real cases”
 
2. Grading scale
Positive grades: from 18 to 30. Cum laude can be bestowed  to outstanding performance

3. Grading method
The exam. will cover four topics at least with different level of difficulty ; grade will follow accordingly.

Recommended reading

Reference material will be handed out as teaching progresses.

 

Courses

• L.M. - International Economics and Commerce curriculum Business Organization and Strategy