Facoltà di Economia "G. Fuà" - Guida degli insegnamenti (Syllabus)

Program


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Lab of international markets analysis
Gilles Van Wijk

Seat Fac. Economia - Sede di Ancona
A.A. A.A. 2016-2017
Credits 6
Hours 44
Period 2^ semestre
Language ENG

Prerequisites

To have best advantage of this course, some field experience, whatever the industry, is recommended. Many of the issues dealt with acquire more relevance after a working experience.



Development of the course

The class is organized according to a pattern where theory alternates with case discussions



Learning outcomes

1. Knowledge and Understanding
The course alternates theory and practice: lectures are made available online after the Iecture itself

2. Applying knowledge and  understanding
     Case discussion requires students to identify and submit the key issue before discussion

3. Judgement, focus  and  communication skills
     Decision making is presented by using a simulation game based on the well documented      Cuban Missile Crisis



Program

Two approaches to International markets are discussed: managerial and entrepreneurial. The managerial approach entails careful market analysis and the elaboration of strategy on the basis of available resources, strengths and weaknesses. The entrepreneurial approach begins with a vision of new developments, and seeks successively to garner resources, competences and financing for the development envisioned. The managerial/entrepreneurial approaches are very close to the blue ocean/red ocean strategies in their rationale. This part of the analysis leads to a discussion of decision making and risk. The progression of the course is organized as follows:
Introduction - The notion of Strategy
Business Structure and Leadership
Structure and Implementation
Strategy tools
Business Models
Analyzing the competitive environment
Entrepreneurial strategy
Core Competence
Decision Making
Industry Evolution and Strategic Change



Development of the examination

1. Exam.
Written/case discussion

2. Assessment criteria.
Evaluation is further based on class participation, and in particular on case discussion, and key issue submissions.

 
3. Grading scale
Positive grades from 18 to 30. Cum laude can be bestowed  to outstanding performance

4. Grading method
Weighted average of the tests



Recommended reading

Johnson G. and K. Scholes 2005 Exploring Corporate Strategy, 7thedÌtion, London,Prentice Hall
Grant, Robert M. 2008 Contemporary Strategy Analysis - Text and cases edition, 7th edition, Wiley.



Courses
  • L.M. - International Economics and Commerce curriculum Business Organization and Strategy
  • L.M. - International Economics and Commerce curriculum International Economics and Business




Università Politecnica delle Marche
P.zza Roma 22, 60121 Ancona
Tel (+39) 071.220.1, Fax (+39) 071.220.2324
P.I. 00382520427